![]() Since Zendesk can be pricey, it’s good to have some options that offer the same features as it does, but for much less. Apart from that, there are some non-feature related value propositionS that may have a fundamental role in the decision-making for companies when choosing a Helpdesk solution. KPIs tracking, such as time to response or service rating.įor most simple and small teams, as long as you have these features, it’s all fine.Automation of the process – templates, for example – making it easy to reply to customers.Delegation and assignment of tickets to agents, from end to end, in real-time.Shared view and collaboration for customer support teams to work together.The visual look of the whole process and tickets.Basically, if companies are looking for a Helpdesk solution, they probably need: Beyond that, many times, it’s just a matter of building complexity – and increasing prices – on a standard product. Naturally, there is a core set of features every helpdesk solution must bring. The features Zendesk alternatives must have Just see what happened during the Zendesk price hike of 2010. Zendesk is no stranger to increasing prices, which caused a lot of resistance from its customers. This and other additional costs from maintaining new product features are passed on to the customer. Price IncreasesĪ complex product suite is going to require more support services from the company for the customer to use it successfully. Regardless, the complexity of a product is reflected in its price. Still, some may just be “nice to have” that don’t add value, resulting in the much-dreaded feature bloat. Products tend to acquire more and more features over time. In the case of Zendesk, there are various pricing tiers based on things like the type of add-ons and the size of the company buying the product. Pricing TiersĪs a product’s user base grows, its features start to encompass a wide array of use cases, which the company then monetizes. Three things tend to influence the price of a product as it evolves: 1. But you might be wondering, what goes into Zendesk’s pricing and how is it that the free options can work just as well? Understanding Zendesk’s Price Before you decide to pay a premium for a comprehensive software solution, you should see which Zendesk alternatives are on the market. Still, Zendesk is not necessarily the best help desk solution for every company. Zendesk is the most popular help desk solution based on market share. CUSTOMER STORIES Discover how customers love you use Drag to run their workflow for email-driven teams.Files Attach and manage important files.Email tracking Know when your emails are opened.Email sequences Automatically follow-up.Email templates Personalize emails, over and over.Custom fields Do more, faster with custom fields.Workflow automation Automations to help your team.Shared drafts Collaborate on draft emails.Shared labels Organize cards with labels.Shared Inbox Manage group emails like Boards Create Kanban boards in Gmail.Zapier Integration Connect to 5,000+ Apps.Google Calendar Set events from emails or tasks.Google Groups Connect Google Groups to Drag.Google Workspace Connect existing settings to Drag.Either way, you'll know what your market will actually support. If things don't go well, you can easily reverse it and discount everyone that paid for the more expensive plan. ![]() ![]() Keep a close eye on your revenue and your conversion rates. I highly recommend raising your price by 100% for a month on new customers. I'm pretty sure that Zendesk tried it and had to reverse the price increase. If you raise prices on current customers, you'll get a huge backlash. In the long run, it won't make a difference to your growth since most of them will churn out anyway. Grandfather them in so their plans stay the same price. Also, your product improves over time so it provides more value and can support a higher price.īut don't raise prices for old customers. This is because people tend to under-price themselves. In most cases, your conversion rates stay the same and you see a huge jump in revenue. I've personally worked with a few that have gone through it. Many well-known SaaS companies have doubled their prices. ![]()
0 Comments
Leave a Reply. |
AuthorWrite something about yourself. No need to be fancy, just an overview. ArchivesCategories |